Consumer insight provides the opportunity to ask consumers questions directly. It allows you to dig deep to understand what makes your customers tick and learn more about competitors. These surveys can be carried out as standalone projects or used to enhance existing insight from across the business by tying together the thought process behind a measurable action, such as a sale, allowing you to sell more, more often to more people.
Data can help target marketing, sales, CRM, D2C, enhance press messaging and brand positioning. Often technology and the ability to deal with large data sets (Big Data) can be challenging. We have experience with data sets ranging from 100,000 entries to 15 billion rows and can offer help in bringing insight to your business, adding value and knowledge by interrogating, manipulating and visualising your specific requirements.
We can help you understand the key questions for your business, fully utilise existing data points and advise where the introduction of new data points would be beneficial. Whether you need help with initial data strategy, utilising existing assets to their full potential within an existing framework or building new assets, we understand the power of data to drive smarter business decisions and unlock greater business potential.
As well as data strategy, we help companies solve bottlenecks and constraints within their business. We can help with sizing markets and opportunities,targeting key consumers and bringing a proposition to market. We can help enhance an existing business model or help to create a new one.
MIC offer a suite of services which are more bespoke in their approach:
Artist Health Check – allowing artists to monitor and optimise their performance across Facebook, Twitter and YouTube.
Artist / Roster Insight – How is your artist / roster perceived by the population? Who are the fans, how do they discover music and what would they be interested in buying?
Song Testing – get an accurate indicator of which tracks appeal to different demographics. How does the music make them feel? This information can help you win sync and brand deals!
Spotify Analytics – MIC offer a simple, cost effective solution to start using Spotify data which will enable you to maximise your ability to make informed decisions.